The Best Holiday Markets in San Francisco 2025
December in San Francisco hits differently. Streetlights glow a little warmer, coffee shops feel busier, and the city buzzes with that annual mix of excitement and nostalgia. If you’re someone who loves seasonal shopping, creative makers, and the smell of mulled wine in the air, you’ll want to mark these markets on your calendar. From the waterfront to the hills, here are ten holiday markets that define the city’s year-end spirit for 2025.
The Best Holiday Markets in San Francisco 2025
Holiday Makers Market at SFMOMA
SFMOMA’s annual Holiday Makers Market returns this year for a one-day event filled with creativity and local craftsmanship. You’ll meet and shop from 20 Bay Area makers, showcasing everything from ceramics and jewelry to prints, accessories, and aromatherapy goods. It’s all happening in SFMOMA’s free public space — no museum ticket needed.
- Date: Sunday, December 7, 2025
- Time: 10 a.m.–5 p.m.
- Where: Floor 2, Helen and Charles Schwab Hall, SFMOMA, 151 Third St
- Admission: Free and open to the public
- Website: https://museumstore.sfmoma.org/blogs/news/2025-sfmoma-holiday-makers-market
Holiday Artisan Market at the Asian Art Museum
The Asian Art Museum’s Holiday Artisan Market shines a spotlight on Bay Area artists and craftspeople whose work connects design with cultural heritage. Browse textiles, ceramics, prints, jewelry, and hand-poured candles in one of the city’s most architecturally striking buildings. It’s a thoughtful stop for design lovers and museumgoers alike.
- Date: Early December 2025 (exact date TBA; annual event runs 1–2 weekends before mid-December)
- Where: Asian Art Museum, 200 Larkin St
- Admission: Free with general museum entry
- Info: https://asianart.org/
SF Made Holiday Pop-Up Store
San Francisco’s maker economy takes center stage at the SF Made Holiday Pop-Up Store, featuring locally produced goods from independent studios and small manufacturers. Expect clothing, home goods, accessories, food products, and gifts that are 100% made right here in the city.
- Location: SF Made Pop-Up, location details via Instagram
- Dates: Late November – December 2025
- What You’ll Find: Locally made home goods, apparel, and artisan food
The Great Dickens Christmas Fair
Held at the Cow Palace, this market is half shopping, half theater. You’ll walk through Victorian London scenes filled with carolers, performers, and handmade goods. Grab some warm cider or hot buttered rum and enjoy the show.
- Where: Cow Palace, Daly City
- Dates: Weekends, Nov 22 – Dec 21, 2025 (plus Black Friday)
- Hours: 10 AM–6 PM
- Website: https://www.dickensfair.com
Hayes Valley “Shop Small” Soirée
Boutiques, small food vendors, and artists set up open-air tables under string lights across Hayes Valley. It’s a great mix of music, pop-up fashion, handmade home goods, and community spirit.
- Where: Hayes Street & Octavia Blvd
- Dates: Early December 2025
- Hours: 5 PM–9 PM
- Bonus: Special discounts at participating shops and craft beer tastings
- Website: https://www.explorehayesvalley.com/
Mission Winter Market on Valencia Street
The Mission keeps things local and colorful. Vendors from across the neighborhood line the street, selling handmade gifts, vintage goods, and street food with Latin and Bay Area flair. Go for the art; stay for the tacos.
- Where: Valencia Street, Mission District
- Dates: December 2025
- Extra: Look for youth art booths and BIPOC-led businesses.
Sunset Holiday Mercantile
A neighborhood favorite in Golden Gate Park, this event brings together local makers, food vendors, and live music. It’s a relaxed, kid-friendly market with free admission and plenty of local flavor.
- Where: SF County Fair Building in Golden Gate Park
- Dates: December 6–7, 2025
- Hours: 11 AM–5 PM
- Website: https://sunsetmercantilesf.com/
North Beach Holiday Night Market
Grant Avenue turns into a lively night market featuring local restaurants, artisan stalls, and festive games. It’s small, social, and full of neighborhood character — think old-school SF meets holiday block party.
- Where: Grant Ave, between Vallejo & Filbert
- Dates: Friday, December 5, 2025
- Hours: 5 PM–10 PM
- Website: https://dothebay.com/
Harvey Milk Center Holiday Craft Fair
Local artists fill the Harvey Milk Center’s halls with handmade holiday gifts — think jewelry, ceramics, and small art prints. It’s indoors, mellow, and great for those looking for gifts that feel personal.
- Where: Harvey Milk Photo Center, Duboce Park
- Website: https://www.harveymilkphotocenter.org/
Cole Valley Nights
Cole Valley caps off the season with an outdoor night market filled with music, neighborhood food, and pop-up art stands. The street now allows open-container drinks, making for a lively, laid-back evening out.
- Where: Cole Valley
- Dates: Thursday, Nov 20, 2025
- Hours: 5 PM–9 PM
- Website: https://sunsetmercantilesf.com/cole-valley-nights-2/
Holiday markets in San Francisco are more than shopping events — they show how the city connects through food, art, and community spirit. From the Presidio’s workshops to the Mission’s street markets, each one has its own vibe and rhythm. Put on a scarf, grab a hot drink, and spend a few evenings wandering the city’s seasonal heart.
More…
- https://secretsanfrancisco.com/holiday-markets-sf/
- https://www.sfchronicle.com/entertainment/article/holiday-shop-gift-bay-area-21127070.php
- https://www.overheresf.com/15-holiday-gift-markets-in-the-san-francisco-bay-area-2025/
Hi, I’m Daniel. I’m a big coffee enthusiast who loves traveling and discovering new places. When I’m not on the road, I enjoy spending quality time with my family and planning our next adventure.
