Black Friday in San Francisco: Best Shopping Spots (2025 Guide)

Black Friday in San Francisco on November 28 is not just lines and chaos, but stylish neighborhoods, boutique discoveries, and a few classic big-store blowouts. If you’re planning to score deals in 2025, this guide breaks down where to go, what’s worth the hype, and where you can chill between shops. For more exclusive Black Friday deals check out sfgate.

Top Spots to Shop and Score Deals in San Francisco This Black Friday

Union Square / San Francisco Centre

Union Square is the city’s shopping heart — lined with flagship stores, designer boutiques, and the iconic San Francisco Centre on Market Street. It’s where you’ll find the biggest discounts from household names like Nordstrom, Macy’s

Location: Market St & Powell St, Union Square / San Francisco Centre
Reviews: Tourists love the convenience and variety, though locals say it gets crowded early. Best for big brand hauls or quick, one-stop shopping.
Website: visitunionsquaresf.com/

Stonestown Galleria

Stonestown’s been making a comeback, pulling in big retail names and fresh eateries. It’s your best bet for reliable parking, consistent store hours, and a good mix of trendyand practical.

Location: 3251 20th Ave San Francisco
Reviews: Shoppers say it’s revived and busier than ever, with strong Black Friday sale
Website: www.stonestowngalleria.com

Hayes Valley

Toronto Waterfront Festival 2024 — *Photo via Sftravel*

Hayes Valley’s compact streets are lined with trendy boutiques, eco-conscious fashion, and concept stores. It’s a small but creative shopping district. Find boutiques like AETHER, Allbirds, Marine Layer, and independent jewelers; cozy cafés.

Location: Hayes St & Gough St corridor near Civic Center
Reviews: Shoppers call it walkable and full of hidden gems. Perfect for unique pieces
Website: www.explorehayesvalley.com

San Francisco Premium Outlets

Outlet features 180+ stores like Nike, Coach, and Gap Factory; Black Friday deep discounts (up to 75% off) on brands, VIP early access for shoppers; open-air layout with food court

Location: 2774 Livermore Outlets Dr, Livermore
Reviews: Yelp: 4.1/5, Tripadvisor: 4.4/5
Website: www.premiumoutlets.com/outlet/san-francisco

Ferry Building Marketplace

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Ferry Building Marketplace sits along the Embarcadero and artisan vendors offering everything from small-batch chocolate to hand-poured candles.

Location: 1 Ferry Building, Embarcadero, San Francisco
Reviews: Visitors love its authentic Bay Area charm and curated selection.
Website: www.ferrybuildingmarketplace.com

Black Friday in San Francisco doesn’t have to be all chaos and long lines. From bustling boutiques to classic big-store blowouts, the city offers plenty of options to find great deals while enjoying its stylish neighborhoods. Plan your route, pace yourself, and make the most of the 2025 shopping season in San Francisco.

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Natalie Pang